Hoardings and billboard advertising is very common in Sri Lanka as a result of the emergence of high buildings and more commercialized city centers. Businesses have identified it as a main aspect through which they could pass their information to potential buyers. Selection of proper geolocation is the main factor to consider when deciding where a hording or billboard is to be placed.
Factors such as an estimate of how many people or vehicles would sight the particular hoarding or billboard gives a rough idea as to how many people could be made aware of the message that the organization is seeking to spread.
With the world moving to digitalization, hoarding and billboards too being diversified, and thus the use of elements such as LCD Screens instead of regular billboards and hoardings have become a common practice.